If you haven’t already considered your marketing plan for this year, now is the perfect time to do so. A good marketing plan considers how your brand will be presented across as many platforms as possible, including on your website, social media, email, direct mail, and events.
But, when it comes to events and your physical premises, even the best marketers forget to make sure your brand is constantly (and consistently) visible from the very first moment your visitors arrive. It’s this continuous showing of your brand that breeds recognition and, with time, loyalty.
Take a lanyard, for example. It’s an incredibly simple piece of identification equipment that you’ve likely worn countless times in your professional and personal lives, whether that be at music festivals, conferences, schools or at the workplace. Hanging around your neck, constantly visible to anyone chatting with you, is free advertising space. And not utilising it correctly is a serious waste of resources.
If you already use lanyards in your business or for your events, are they a generic colour (vaguely matching your leading brand colour) boldly stating ‘STAFF’? Perhaps your event delegates or potential clients are given ‘VISITOR’ in a different – completely irrelevant – shade? If so, you’re wasting the valuable advertising that could be worn, and recognised, by every staff member and visitor.
Personalising your lanyard with your own logo, and with your own brand colours, inspires recognition. If your lanyards match the banners on your exhibition stand and the printed collateral you hand out, it gives off an extra air of professionalism to prospects. With the team at Identibadge, personalising your lanyards doesn’t need to be a complicated or expensive process either. And it’s all customised in the UK, in our local Surrey factory, meaning you’re supporting British business at the same time.
Identibadge also personalise visitor books and badges too, meaning visitors to your building are met with your branding from the first moment they spend in your building to the last.
When you’re considering events and physical branding as part of your next marketing plan, think carefully about whether you want to waste that precious space – or use it to its full potential.
Identibadge have personalised lanyards for organisations large and small across the UK, with a dedicated team of experts on hand to tackle the hassle on your behalf. If you’d like a free sample or proof of your design, call us on 020 8645 2555.